Before I joined the team, Treat used design contractors and agencies.
I wanted to maintain some branding continuity, but also needed to evolve the brand to more accurately reflect Treat.
We kept the original color palette, but I decided to change the typeface from Lato to Colfax. Lato, a font popularized by Slack, is great for readability. However it was a bit unrefined for Treat's brand as a pet healthcare app. We switched the typeface to Colfax across all platforms, which better reflected Treat's identity as a friendly, yet credible pet healthcare company.
Once I developed the UI elements to match Treat's brand, I created style guide to scale production. This was essential to avoid reinventing UI assets.