Hipmunk Bot on Facebook
Hipmunk helps you find the best flights, hotels, etc. across multiple travel sites. Beyond web & mobile, you can also chat with Hipmunk on Facebook Messenger, Skype, and Slack.
We launched a feature within our FB Messenger chatbot, called Fly Club. Basically, we message subscribers as soon as we find a really good flight deal. 🤑
Opportunity
Hipmunk's Messenger bot focused on booking travel. We needed a more compelling reason for users to come back.
Here's where Fly Club comes in. We message subscribers hand-picked, fast moving flight deals, twice weekly.
The Results
Fly Club's results shocked our team! Through in-bot invite, 80% of our users signed up for the club.
Over 5 months, launching Fly Club doubled the bot's 1-month retention. That's right, we increased retention by 100%. 🤯
The Process
First, we identified the top user pain points around finding a trip:
Our team wanted to share highly discounted, personalized flight deals and compelling trip recommendations.
Next, we validated our assumptions. We posted a teaser on Facebook to see if people would be interested in Fly Club.
The signs were clear to move forward with Fly Club! We got 200% more organic impressions than our average post and a 6% increase on engagement.
Userflows & Design
Ways to join Fly Club:
Install Hipmunk's bot via Messenger
(Regular Signup)Direct link to join Fly Club
Friend shares deal via Messenger
Post sign-up, we messaged users, as soon as we found interesting deals.
Deal Flow
When they received a deal, they could view and book flight, right through messenger, or share it with friends.
Rich Notification and Deal
When a friend shares a Fly Club deal.
And of course, we had to consider several use cases, like what happens when a deal is expired or a flight is full.
Overall, Fly Club was successful! Unlike other travel deal subscriptions, we provided a quick way for people to discover & book interesting deals, all from our Messenger bot! Our next steps is to continue refining the deals we send out.