RECSOLU is a recruitment software & services startup. The challenge was to create a design language into the company. They needed an identity that unified over 12 existing products.
I found it helpful to understand RECSOLU products/services intimately and to also keep the team engaged in the branding process. My goal was to design effortless products, focusing on what our users needed to accomplish. After standardizing the colors, fonts, and other design elements, I designed & developed a branding site for RECSOLU to access design assets and learn about our brand.