Kim Ruelo's Portfolio
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NEW BREED
Role: Identity Design, Print Design, Photography
New Breed is a brand of jeans, engineered with built-in vents and padding that allows motorcyclists to focus on the experience of riding more comfortably, instead of getting distracted by chaffing and rashes. Through strategic branding, the direction is based on physical descriptions, geometric forms, and examples from life that present the attributes of "tough" and "limitless."
